SBC is an independent firm representing dozens of the leading companies as this provides the best opportunity for choice and superior solutions for our clients. By placing the needs of our clients first, insisting on a very personal level of service and providing our clients thoughtful consultations, SBC enjoys an excellent reputation within the community.
Because the world has become so complex, the choices we have available in retirement, investments and insurance are vast. With no shortage of information available to you at all times, choosing the right financial products, services, and even advisors can be daunting. As an independent firm, free of the inherent biases of offering the products and services of just a single company, we have the ability to assist our clients by bringing best-of-class solutions to their unique situation.
Larry Berger
PRESIDENT AND CO-FOUNDER
Senior Benefit Counselors (SBC) was established nearly 37 years ago and provides superior retirement, healthcare insurance and retirement income solutions for our clients. Larry Berger and Joseph Bayer of SBC began working in the retirement planning industry together in 2000. Since that time they have served hundreds of personal clients throughout Illinois, Indiana, Michigan and numerous other states and trained other representatives in those states as well.
Mr. Berger resides in Cedar Lake, IN with his wife. He and his wife have one son and two grandchildren and have lived in northwest Indiana for 33 years. Larry has been in the retirement and insurance industry for 37 years. He holds a Bachelor’s degree in Pastor Theology, is active in his church and enjoys traveling and spending time with his family.